200,000 Hectares Mapped using GeoTraceability's Tools

GeoTraceability has reached a significant milestone. We now host information for over 200,000 hectares of farmland spread over 14 countries. The benefiters of this data? So far, these include consumer goods companies, retailers, researchers, NGO’s, supply chain managers and smallholder producers.

200,000 hectares is a huge amount of space. In fact, it’s 1.3 times the size of Delhi, three times the size of Jakarta and 19 times the size of Paris. This space is managed by almost as many farmers (nearly 180,000) - farmers who are based in developing nations, many of whom rely on a small proportion of land to provide for themselves and their families.

Pierre Courtemanche, GeoTraceability’s CEO, dreams that the basic information gathered by clients on each hectare will be transformed into a personalised GeoT Farm Business Plan to improve the farmer’s productivity. “Imagine what would happen if all these farms, managed by smallholder farmers, had a genuine and tailored Farm Business Plan to increase productivity. A plan with technical recommendations supported by forecasted figures on costs and revenues. This would be a huge step in professionalising the farmers, making them bankable and improving smallholder livelihoods”. This dream is now becoming a reality with the first release and testing of the Farm Business Plan Builder

Having access to information on smallholders, and the land they manage, allows other supply chain actors to (a) be better connected to the producers and (b) better understand the context in which the producers live and work.  In turn, this can help organisations to make better informed decisions on how to improve their supply base and tailor any support they provide to their producers.

Want an example of data, collected using GeoTraceability’s technologies, which has had a significant impact on smallholder farmers?

When the Carana Corporation began its Cocoa Development Project in Peru, the quantity of fertiliser it aimed to deliver to a farmer was determined by the farmer’s estimate of his field size.  But, once Carana had mapped the farmer’s cocoa fields using GeoTraceability’s GIS mapping tools, staff could deliver a much more accurate quantity of fertiliser to the farmers engaged in the programme.  As it turns out, the farmer’s declarations were well above the actual measured area of land.  The new data therefore encouraged them to reduce the amount of money they spent on fertilisers, allowing them to either save or invest these funds elsewhere.

So the question is: if you knew more about your producers, could you do more to help?

If you’re interested in learning more about GeoTraceability’s products and services, please contact us at info@geotraceability.com.